Loral Langemeier is”The Millionaire Maker.”
Be Crystal Clear of Your Intentions
“What do you do?”
It’s a question that everyone has been asked, and a query that isn’t going away anytime soon. But, it is the entry point for a conversation that could lead to your next big sale.
While everyone loves a good story, when it comes to marketing your business, Loral Langemeier said you must communicate clearly what you are delivering to your customers if you want to succeed.
The format is simple: “Get right and straight without all the adjectives, the adverbs, and all the big drama, and make it clear what you are doing to do for people,” she said.
A great example, from The Millionaire Maker herself:
“I guarantee people money in three days and I help you be a millionaire in three to five years.”
A terrible example:
“Well, I’m a life coach and I enhance your life and deepen fulfillment.”
(Note from Loral: “Like, what the hell does all that mean? What’s the result?”)
At the beginning of every business, entrepreneurs may be influenced or seduced by fancy titles, Loral said, a trap she herself found herself in at the launch of her first venture. But, by keeping your message clean and clear, you allow yourself to become congruent with your mission.
“Like just simple stuff like writing a book, you know, we wrote The Millionaire Maker, and we own almost every domain name that’s associated with the Millionaire Maker, and I own the rights to all of the Millionaire Maker,” she said. “It’s in my title of what I do when people say, ‘What do you do?’ and I said, ‘I make millionaires.’”
The key to forming the core message of your business is to know yourself, Langemeier said. Here are a few questions you can use to discover your identity with clarity:
1. What is it that you do?
2. How do you serve people’s lives?
3. What is your mission? How will you change the world?
Notice also that Loral doesn’t talk about being Dr. Phil’s celebrated money advisor, or about the laundry list of New York Times best-selling books she’s authored. You would be wise to leave your accolades in your marketing collateral.
“They didn’t ask about that,” Langemeier said. “They said, ‘What do I do?’ I said, ‘I help people make money. How can I help you?’ and then I shut up and I listen.”
“And people say, ‘Why do you sell so well?’ and I say, ‘Cause I don’t talk a lot,’” she said with a laugh.
7 Business Secrets from Loral Langemeier
• How to Build an Extraordinary Business (with No Money)
• Be Crystal Clear of Your Intentions
• The Secret of Sequencing
• Clarity of Mission Equals Entrepreneurial Success
• How Databases Make Real Estate Millionaires
• Valuable Ways to Shield Yourself from Negative Distractions
• Move in the Direction of Your Destiny
