Editor’s note: This guest post by nationally-recognized educator and public speaker Ron LeGrand appeared in the Friday, Dec. 5, 2014 issue of Deals & Dollars Weekly.
After spending almost 30 years teaching good folks how to use real estate to take their life back, I’ve learned there’s a very short list of things that stop some from rapid growth. In fact, it even keeps some from developing a life-long career and separates them from financial freedom.
With today’s automation and systemization, there’s only a few things for the real estate business owner to do. Everything else should be done by someone or something else, thus freeing up your time to focus on the business—not be a slave to it.
However, if these few things aren’t set up and put on auto pilot, it’s the kiss of death, and many owners spend years doing stupid, nonproductive stuff or worse, quit and go chase another shiny object.
The ones who get it and actually do what they’re taught excel quickly and start making money without a major interruption to their current job or profession. All my seven figure annual earners clearly understand this basic principal and did what it took to get automated.
However, there is a critical ingredient the big earners understand that many never get. That ingredient is key to any success in any business or personal endeavor. It separates the millionaires from the job slaves. It turns millionaires into billionaires. It wins wars and builds empires. It eradicates disease and creates new inventions. It’s responsible for our new age of technology and our past industrial age.
This one thing will allow you to spend the rest of your life living your dreams. Without it, there’s no chance you’ll ever go from mediocrity to greatness. You’ll spend all your days watching others succeed wondering what’s wrong with you.
Before I tell you this key to success, you can take comfort in the fact that the vast majority of our population, or any population, will never fix this fatal flaw and die almost as broke as the day they were born—some even broker. At least at birth you owed no one money. The sad part is that this mass of humanity will go to their grave and never realize how close they were to greatness.
When I see people a year or so after I trained them and nothing of any significance changed during that time, I don’t even need to ask to know why. Even if their version is different, frankly their fatal flaw is crystal clear to me regardless of the list of excuses.
The fatal flaw?
You can listen to CDs, attend seminars, create spreadsheets and business plans and stay busy doing all the insignificant tasks that make you feel like you’re progressing, but until you implement the critical tasks nothing will happen.
No matter what business you start or buy, it all starts with systemizing and automating so the important work gets done. If it relies on memory and humans doing the same thing correctly day-in and day-out and all the minutia loaded on the boss, the business is doomed or, at the least, destined for small money, big work load and no upside. As the boss, you don’t want the minutia, you want to make decisions.
I said earlier there are only a few things that need set up to be successful in real estate. Once they are ready, your time consumption is at a minimum, and the system will almost force you to take action and make very profitable deals happen.
Here’s the list of things you must get set up to systemize and run your business like my seven figure earners and lots of high six-figure earners. Once this list is complete, you can focus on making money, not minutia, and your income will start rising quickly because the time consuming tasks have been removed leaving little for you to do.
To locate prospects you need only get three things done, and probably not all of them…
1. Call FSBO’s from online ad. Our Virtual Assistants will do it for you
2. Mail yellow letters. YellowIsTheNewGreen.com does it all for you
3. Run online FREE ads. Again, our VAs will do it for you
Actually, at my office we’re only doing 1 and 3, and we still can’t handle the leads. If you mail letters, I can assure you that you’ll get more leads than you can handle no matter where you live in the U.S. or Canada.
To sell houses a few more things must be added to your system…
1. Ways to get the phone to ring with buyers—signs and free ads
2. Ways to capture the calls offline. Our sophisticated voice mail system does it for you.
3. A data base to house the buyer’s information and build your list so you can segment it later. This is critical. It’s built into our websites you can have up in a few days.
4. A Virtual Assistant to call back prospects after you know if they have money or credit and collect info and put it into your data base then send you the hot leads—the same VA will run your ads and other tasks you don’t want to do. They are here awaiting you to hire them.
5. A website to display your houses and capture buyer info. Order and it’s done.
6. A system to drive traffic to your site at little or no cost. Download the affiliate course from your Gold Club site. It’s all day seminar on just that, and it’s very good and free.
Again, your job is to make decisions and let the other work get done for you. That’s a lesson I waiting too long to learn as a business leader. Now that I know the best way to systemize your business and keep you focused only on what’s important, I want to help you set up your business, too.
Enclosed is the information you’ll need on our service, and a call would clear up any questions. All right at your fingertips so the biggest fatal flaw can be avoided and possibly even save your real estate career.
Without implementation, you have no business. Without help, you won’t implement. Minutia will kill your dreams and your career.
Let Other People Do What They Do Best and
Get Out of Their Way and
Do What You Do Best!
In real estate and all other businesses, someone has to do the grunt work. If it’s you, the business will never make you rich nor will you even truly enjoy it. All our seven-figure earners use VAs and other services so all they have to do is—Make Decisions
You should be spending your time reading reports, fixing what’s broke by recycling people, calling prescreened FSBO leads and getting contracts, making REO offers from your desk, approving buyers and making private money until you have enough (90 days).
If your time is not spend on these tasks, someone else can do what you’re doing for pennies, and soon you can replaced yourself with even these tasks. I have. My business requires a few hours a month of my time.
If I Give It Any More Time, It’s Because I
Choose Too—Not Because I Have To!
What about you? Can you say that yet? IF not, give it a year of focused effort to get systemized. Get your VA and outsourcing in place and force yourself to get out of the way. Do you know of any successful company that runs without systems?
For more information about Ron LeGrand, check out RonLeGrand.com.