BY LORAL LANGEMEIER (Via Live Out Loud) — A big problem aspiring & starting entrepreneurs have is underselling themselves.
Too often, we give stuff away for free, just to get people interested. Or we price our services really lowly, just to get some cheap attention. But I’m tellin’ ya, once you start giving stuff away for free or severely underpricing yourself, you’re hurting yourself AND your client.
Because, think about it from the client’s shoes: When you get something for free or really cheap, you’re much less likely to value it. But when you pay good money for something, you’re more likely to value it and follow through with it?
So, the lesson here is to price yourself what your worth. Price your services and products what they’re worth because when you’re playing the ‘low price’ game, both sides lose.
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